Singer, rapper, and songwriter Cher Lloyd is already a star in her native U.K. thanks to a string of buzzed-about performances on Britain’s version of The X Factor, a No. 1 debut single (“Swagger Jagger”), and a well-received album (Sticks & Stones) that shot to No. 4 on the UK chart. And with the release of Cher Lloyd’s first U.S. single “Want U Back” — a cheeky slice of alternative urban pop that the Huffington Post said “sounds like an instant summer radio hit” — it’s easy to see why. As the New York Times put it: “…she’s the future.”
An outspoken, determined individualist who has talent to back up the confident attitude, Cher Lloyd has that intangible quality that draws people in, as well as the rare ability to straddle the ever-shifting line between commercial and credible. The notoriously tough-to-please Simon Cowell saw it for himself when Cher was a contestant on The X Factor and signed her to his Syco Music label, which released Sticks & Stones in the UK. Cher Lloyd was signed by Epic Records head L.A. Reid when the music executive noticed her at a sound check for The X Factor USA, beckoned her over to meet him, and told her she was a star. “He didn’t even know who I was,” Cher says with amazement. The next day she found out that Reid had tapped her for Epic.
Cher Lloyd’s dynamic voice and considerable songwriting talent have also enticed a host of heavy-hitters to want to work with her, including songwriter and friend Savan Kotecha whom she credits with introducing her to other Sticks & Stones collaborators Max Martin (Britney Spears, Katy Perry), Red One (Lady Gaga, J-Lo), Shellback (Pink, Maroon 5), and Kevin Rudolph (Lil Wayne).
Cher Lloyd is looking forward to making her mark in America. “The U.S. is a big deal,” she says. “It’s a bigger field for me to play in and I like that. I love a challenge. I will never reach that level where I can completely say, ‘Oh, I’ve done it. I’m a star.’ It’s never going to happen. There will always be something bigger and better that I want to achieve.”
Cher Lloyd is available for corporate events, private shows, milestone celebrations (birthday, anniversary), fundraisers, festivals, and more.